AI Transformation, Growth & Operations Executive · COO / CMOMap the workflow. Automate the friction.

I run marketing, sales, service delivery, and reporting as one system, with AI doing the repetitive work. That means fewer handoffs, lower costs, and a pipeline leadership can see without asking for a report.

Start a conversation See the case studies

20+ years operating
Global Executive
Hybrid or remote

$80M+Sales from an enterprise product line I inventedCareerBuilder Premium Branding, over the life of the product line
$500KEstimated annual technology, agency, and production cost savedAging In The Comfort Of Home®, since March 2025
6Business divisions running on one systemMarketing, dealership growth, contractor operations, service delivery, and reporting
50+Web properties and AI-enabled applications shipped since March 2025Across 33 internal initiatives at Aging In The Comfort Of Home®

Typical Roles

Chief Operating OfficerChief Marketing OfficerChief Transformation OfficerHead of AI TransformationFractional COO / CMO

Case Studies

Six mandates, and what each one changed.

A product line invented inside a Fortune 500. A national company running six divisions on one system. A consumer brand built from nothing. Different industries, same job every time: find where the business loses time or money, fix it with a system, and stay accountable for the result.

Company-wide AI transformation

AITCOH™ Operating System

2025 – PresentChief Operations Officer. Mandate: put six divisions on one system.

Broken: Six divisions ran marketing, dealership growth, contractor operations, service delivery, and reporting as separate manual processes.
Built: One system for the whole company: 33 build projects that automate capture, routing, follow-up, and reporting.
Changed: About $500,000 in annual technology, agency, and production cost saved, with all six divisions now running on it.

50+properties and applications shipped since March 2025

aitcoh.com

Enterprise product invention

CareerBuilder Premium Branding

2007 – 2008Director of Interactive Design, then Strategic Account Executive. Mandate: invent and scale a new enterprise product line.

Broken: Enterprise employers were posting plain-text job listings: no differentiation, no story, and no measurable candidate engagement.
Built: Premium Branding: media-rich recruitment campaigns with the collateral and production system to fulfill at Fortune 500 scale.
Changed: CB Media grew past 50 people into the company’s highest-margin division, built on that same production system.

$80M+in sales over the life of the product line

Degen Brands™ mark and tagline, Bold Strategy, Intelligent Ops, with a laptop dashboard and a workflow of chat, design, and automation blocks

AI agency & delivery system

Degen Brands™ AI Agency

2023 – PresentFounder and Principal Advisor. Mandate: build the agency, the delivery system, and the offer.

Broken: Growth-stage companies needed positioning, launch content, and sales assets, but never enough to justify hiring full teams.
Built: Packaged launch and scale offers, AI content and sales-enablement systems, and CRM-driven outreach sequences.
Changed: Work at agency quality without agency headcount, because the AI systems carry most of the production work.

500%delivery throughput gain

degenbrands.agency

Consumer brand scale

LimeCoral™ Apparel Company

2008 – 2015Founder. Mandate: build the brand, the distribution, and the agency that funded it.

Broken: A Costa Rican surf brand starting from zero in a market owned by global labels, with no distribution and no athletes.
Built: Brand, apparel lines, a 20+ athlete program, wholesale distribution, and an interactive agency serving CareerBuilder for seven years.
Changed: Principal sponsor of Costa Rica’s national team, which won the 2014 World Surfing Championship in LimeCoral™ uniforms.

100+international retail locations

Independent product build

AggravateMe™

Current buildSole builder. Mandate: take a consumer problem from idea to a live product.

Broken: Consumers with a legitimate complaint had no way to find the right official channel or build a record that holds up.
Built: A free tool that finds the right complaint channel and builds the record, shipped solo on React, TypeScript, Express, and PostgreSQL.
Changed: Live and taking payments, with the complaint routing kept free so it still helps people who never pay anything.

Liveshipped end to end by one person

Try AggravateMe live

Editorial design

Perceptions Magazine

2006Creative and editorial lead. Mandate: reach Western readers for the Grand Mosque of Kuwait.

Broken: The Grand Mosque of Kuwait needed to reach Western readers when coverage of Islam was dominated by conflict.
Built: Perceptions Magazine: editorial platform, identity, and issues designed cover to cover for the Mosque and its Cultural Center.
Changed: A published cross-cultural magazine that reached Western readers, formally acknowledged by the Amir of Kuwait.

2006published for the Grand Mosque of Kuwait

I’ve spent twenty years in the trenches, not above them. I map the workflow, write the automation, and take the sales call, because a strategy I can’t execute myself is not one I trust for my team.

Brian Schoenholtz

Operating System

Organized systems, every time.

See the operating model at Degen Command

AI Systems, Automation & Revenue Operations

Applied AI workflow design
AI assistants and chat systems
CRM and lead routing
Lifecycle automation and pipeline visibility
Human review built in

Growth, Brand & Go-to-Market Systems

Go-to-market architecture
Demand generation and SEO
Packaged offers
Content operations
Enterprise sales enablement

Operations, Delivery & Scale

National expansion
Dealer and installer onboarding
Process design and SOPs
Vendor and partner management
Cross-functional leadership

Stack

OpenAI
Anthropic Claude
Google Gemini
n8n
Zapier
Airtable
HubSpot
Salesforce
Webflow
Vercel
Netlify
Firebase
Resend
Runway ML
ElevenLabs
Replit

internal initiatives at one company, designed, built, and run in-house while I ran day-to-day operations. A sample of what they produced:

Lead GenerationDemand & conversion assets
- Campaign landing pages and evaluation funnels
- Interactive assessments with scored PDF reports
- Customer surveys and follow-up flows
Sales ToolsRevenue & estimating tools
- AI sales assistants and guided customer intake
- Profitability, pricing, and job-costing calculators
- Quote builders, project briefs, and receipt generators
ExpansionRecruitment infrastructure
- Dealer and partner recruitment pages and decks
- Onboarding intake wizards and launch packages
- Private partner portals with scripts and compliance guides
Field OpsContractor systems
- Operating hubs with SOPs, checklists, and QA standards
- Field technician portals and workflows
- Materials tracking and mileage tools
PartnershipsInstitutional proposal assets
- Healthcare, retail, and government partnership proposals
- Executive education and community pages
- Market data widgets for presentations and validation
Brand SystemsProgram & brand architecture
- Branded program pages and membership sites
- Company web ecosystems and education hubs
- Training, presentation, and process documents

Plus the work that never shows up in a project list: sales calls, estimates, proposals, contractor coordination, customer visits, and executive support.

Reach

Built for the Fortune 500. Lived and worked across the Americas and the Middle East.

2,500+client accounts in the CareerBuilder archive
40countries visited
Globalexecutive

Brands built for

Apple
Microsoft
IBM
Oracle
Cisco
Sony
Boeing
Raytheon
McDonald’s
Coca-Cola
Pepsi
Starbucks
Kroger
Target
The Home Depot
7-Eleven
CVS
Bank of America
Wells Fargo
Chase
State Farm
Allstate
Comcast
Netflix
UPS
Samsung
Xerox
Deloitte
KPMG
Kaiser Permanente
Humana
USAA
Liberty Mutual
Halliburton
Dow
Unilever
Kellogg’s
Lowe’s
Burger King
DHL

Client archive: 2,500+ employer accounts served through CareerBuilder Premium Branding, CB Media, and LimeCoral™ Interactive.

Lived and worked

United StatesCosta RicaNicaraguaSaudi ArabiaKuwait

Traveled to

AustriaBahrainBelgiumCanadaChinaColombiaCubaCyprusDenmarkDominican RepublicEcuadorEgyptFranceGermanyGreeceGuatemalaHondurasHong KongJapanLatviaLuxembourgMexicoNetherlandsNorwayPanamaPhilippinesPolandQatarSpainSwitzerlandSyriaThailandUnited Arab EmiratesUnited KingdomUruguay

Engagement Fit

How a conversation usually starts.

Most conversations start with a problem, not a title: growth that stalls at the handoffs, a service business that cannot scale delivery, or AI pilots that never reach production. I will tell you straight whether I am the right person for it.

Full-time executive seat

COO, CMO, or one seat covering both, including PE-backed operating roles.

Fractional COO or CMO

Executive leadership for companies that are not ready to fill a full-time seat.

AI transformation mandate

Own the rollout end to end: systems, workflows, training, and the reporting that proves it worked.

What the first conversation covers

The problem, in your words.
What already exists: team, systems, data, and where the handoffs break.
Where I would start, and what the first ninety days would have to prove.

Available for fractional COO, CMO, and Chief AI Officer engagements. Open to full-time executive seats and PE-backed operating mandates.

Start a conversation

Contact

Tell me what is not working.

For leadership teams that need AI actually adopted, revenue systems that hold, and operations that scale without breaking.

View my resume Download the PDF

Email: brianschoenholtz@gmail.com
LinkedIn: linkedin.com/in/brianschoenholtz (opens in a new tab)

Best fit

COO, CMO, and AI transformation roles: revenue operations, growth systems, and national expansion.

How I work

Hands-on. I define the system, build the workflow, align the team, and measure the result.