Case-study library
Selected work from a 20+ year operating career.
Six flagship builds across AI, brand, media, and enterprise product. Selected outcomes are drawn from documented operating and project results.
Company-wide AI transformation
AITCOH™ Operating System
Own the operating architecture at Aging In The Comfort Of Home®, connecting AI adoption, marketing, dealership growth, contractor operations, and customer experience across multiple business divisions.
Enterprise product invention
CareerBuilder Premium Branding
Invented the Premium Branding product line at CareerBuilder.com, transforming static job postings into immersive digital employer-branding campaigns for Fortune 500 recruiters.
AI agency & delivery system
Degen Brands™ AI Agency
Founded Degen Brands™ LLC (degenbrands.agency): an AI workflow-automation and growth consultancy serving mid-market B2B, SaaS, fintech, and emerging-technology companies.
Consumer brand scale
LimeCoral™ Apparel Company
Built LimeCoral™ from zero into one of Central America’s most recognized surf brands: creative direction, athlete sponsorships, retail distribution, and flagship stores.
Independent product build
AggravateMe™
Founded and built AggravateMe™: a consumer platform, free to use, that routes complaints and builds the record, from product concept and brand system through engineering and data.
Editorial design
Perceptions Magazine
Created and published Perceptions Magazine for the Grand Mosque of Kuwait and its associated Cultural Center: a cross-cultural editorial platform focused on improving Western understanding of Islam.
Additional Work
Emerging technology
Blockchain Brand Development
Over 100 custom branded and original projects launched on the Ethereum blockchain, built and led end to end: identity, development, documentation, and community.
Read the case →Independent media brand
Red Elephant News
A Degen Brands™ project: an independent political news and commentary brand designed, built, and published end to end, covering identity, website, magazine, podcasts, and merchandise.
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